Users will soon have a new feature that enables them to cut down on the volume of AI-made media appearing in their feeds. This initiative comes as the platform announced that it now features over 1 billion content made with AI.
Pilot Phase and Launch
The new functionality is in a pilot phase over the next few weeks before a full-scale launch. This development aligns with a surge in AI content, driven by recent video-generation tools.
AI Content on Other Platforms
Studies have shown that nearly 10% of the fastest-growing video streams on a competing service only show AI-generated videos. A considerable share of this content is considered mass-produced AI material, a label for inferior, bulk-generated content that is typically absurd or bizarre.
Our research shows that numerous viewers appreciate content created using AI tools, including computer-generated images to informative clips, and we aim to give people the option to adjust the amount of that, based on their own preferences,” stated a platform representative.
AI on the Platform
The service announced that there are presently over a billion videos on its network tagged as made with AI. Overall, more than 100 mn media items are uploaded to the platform every day, making clips made by AI a limited part of its total content library.
Customizing Your Feed
Members will be in a position to decrease or raise the amount of AI-generated videos they see by opening the “manage topic” option in the application and picking the AI content topic. Additional categories that can already be modified under the setting cover news, style, aesthetics, and dance.
Content Labeling and Policies
TikTok’s rules mandate users to tag convincing artificially created content, and it prohibits harmful fake videos of public figures or crisis events. Any realistic AI-generated clip that is without a tag can be removed under its community policies.
In addition, the platform will from now on attach an AI-generated label to content produced via its built-in AI features, or detected by an industry-wide initiative for identifying AI-generated material. This measure is aimed to deter users from trying to bypass the tagging system.
AI Literacy Programs
The company is also establishing a $2m awareness program for experts and institutions to produce learning resources about ethical AI use. This initiative will benefit educational bodies dedicated to educating coding and technology.
Content Safety Approach
The video-sharing app has justified its moderation strategy, following controversy over proposals to lay off a large number of content moderators in the UK. It is set to cut 439 jobs in its user protection division in its British office, with trade unions and internet security professionals raising concerns that people are being substituted by automated systems.
A trust and safety lead stated that people-led review would still have a role, but artificial intelligence can safeguard staff by eliminating the most distressing content before it has to be seen by staff. TikTok announced a significant reduction in explicit and harmful content seen by human moderators over the previous year due to reliance on its automated systems.
It is vital to balance humans and technology to ensure user safety,” the executive stated. “We’ll have staff as integral to the approach, but we also think it’s extremely critical to limit contact with harmful content as swiftly, which is the area in which a extensive automated help is proving valuable process content quickly.”
